Privacy Policy

1. Who we are

Alertix (alertix.app) is a trading name of Nabbit Limited, a company registered in England and Wales (company number 17359216). Registered office: 64, International House Nile Street, London, United Kingdom, N1 7SR. Nabbit Limited is the data controller for the personal data described in this policy. You can contact us about anything in this policy at support@alertix.app.

2. What we collect

• Email address - provided when you sign up for alerts, a membership, or a waitlist, sign in, or start a checkout.
• Alert preferences - the events you track and the settings you choose for them, such as dates, ticket types, price limits, seating preference and how you want to be notified.
• Push-notification tokens - created if you enable push notifications in your browser or in the Alertix app.
• Payment information - website payments are processed by Stripe, and purchases in the app are billed by Apple or Google. We never see or store your full card details; we keep records of what you bought, the amount and currency, and your subscription status, and we receive the contact details you give at checkout (such as your email address, and a phone number if you provide one).
• Chat - if you use the chat rooms in the app, the display name and avatar you choose and the messages you post.
• Things you send us - emails to our support address, event requests, survey answers, and any story or feedback you choose to submit.
• Usage and advertising data - technical data such as IP address, browser and device type, and the country your connection comes from; the pages you visit; whether alert notifications are opened and links in our emails are clicked; a random identifier for your browser; and, if you arrived from an ad or link, which one (including the ad platform's click identifier). Some of this is collected through cookies and similar technologies (see section 6).

3. Why we use it

• To deliver the service you signed up for (sending alerts, managing your account and subscription, and running the app's chat rooms) - on the basis that it is necessary to perform our contract with you.
• To process payments and keep business records - contract and legal obligation.
• To send service messages about your alerts, account and purchases - contract. Marketing emails are only sent where permitted, and every email includes an unsubscribe link.
• To follow up on a sign-up or checkout you started but did not finish, and to answer your support emails and requests - our legitimate interests in running and growing the service.
• To improve the service, keep it secure, and measure and run our own advertising (for example, working out which ads lead to sign-ups and purchases, showing our ads to people who have visited our site or bought before, and not showing them to current members) - our legitimate interests.
• To tell you about new and upcoming events - your consent, given by ticking the optional box at signup or turning it on in your account. We record when and how you gave it. You can turn it off at any time from your account or from the link in any such email, and doing so does not affect the ticket alerts you signed up for.

4. Who we share it with

We do not sell your personal data. We share it with service providers who help us run Alertix, each for the purpose shown:

• Payments - Stripe (website payments); Apple and Google (purchases in the app); RevenueCat (manages app purchases and memberships, and receives your email address as your account identifier along with your purchase records).
• Hosting, data storage and email delivery - Amazon Web Services (stores account data, runs our service and sends our emails); Netlify (hosts the website and handles forms submitted on it); Resend (backup email delivery).
• Push notifications - Apple and Google (deliver notifications to the app), Expo (delivers app notifications and app updates), and your browser's own push service for browser notifications. They receive your device's push token and the content of the notification.
• Support email - Apple (email hosting for our support mailbox), which holds the emails you send us.
• Internal team notifications - Discord, which our team uses for operational notifications. These can include your email address, an event you have asked us to add, or a story or feedback you submit.
• Advertising and analytics - Google (Google Analytics and Google Ads), Meta (Facebook and Instagram), Microsoft Advertising and Reddit. They receive the usage and advertising data described in section 2 through tags on our website. Once you have given us your email address, they can also receive it (and a phone number, if you gave one at checkout) along with details of sign-ups and purchases, such as their value, sent from your browser or from our servers so the platform can match them to an ad. These platforms may also use this data under their own privacy policies.

We may also disclose data where the law requires it, or to protect our rights or the safety of others.

Several of these providers are based in, or process data in, the United States or other countries outside the UK. Where they do, transfers rely on the safeguards those providers offer, such as the UK Extension to the EU-US Data Privacy Framework, standard contractual clauses, or the UK International Data Transfer Addendum.

5. How long we keep it

We keep your data for as long as we need it for the purposes in this policy: while your account, alerts or subscription are active, and afterwards for as long as needed to meet our legal, tax and accounting obligations and to deal with any disputes. Push tokens for devices that stop responding are removed automatically.

You can delete your account with Delete account in the Account screen of the app, or by emailing us (see our Delete account page). This removes your account records, including the events you track and their settings, your push registrations and your alert history. Some records are kept where the law requires it, such as payment records, and some information may remain in backups, technical logs, records from earlier versions of our systems, and records held by the providers above under their own policies. If you want any of that erased as well, email us and we will deal with it under your data protection rights.

6. Cookies and similar technologies

Our website uses cookies and similar technologies, such as browser storage:

• Our own - to keep you signed in and remember your settings, and to store a random identifier for your browser and the ad or link that brought you, so we can tell which ads and links lead to sign-ups and purchases.
• Analytics and advertising tags from Google, Meta, Microsoft and Reddit, which set or read their own cookies to measure visits and the results of our advertising.

You can block or delete cookies, including third-party cookies, in your browser settings, and many browsers and extensions can block tracking tags. You can also manage or opt out of personalised advertising in the ad settings offered by Google, Meta, Microsoft and Reddit, and opt out of Google Analytics with Google's browser add-on.

7. Your rights

Under UK data protection law you have the right to access, correct, delete, or receive a copy of your personal data, to restrict or object to our processing of it, and to withdraw consent where processing is based on consent. To exercise any of these rights, email support@alertix.app. You can also stop alert emails with the unsubscribe link in any alert email, and delete your account from the app. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

8. Changes to this policy

We may update this policy from time to time. The date at the top shows when it was last changed, and we will notify active subscribers of material changes.